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Tag Archives: qualitative

Client testimonial for our work on fashion brands

  I was delighted with this testimonial after working with the Head of Insight at Initiative marketing agency on a couple of recent fashion related market research studies: ‘Nanda took time to understand the challenges we faced in a customer … Continue reading →

7 deadly sins in market research

  These days more people are taking a DIY approach to market research.  With many online and mobile survey tools to hand, it can be tempting to ‘have a bash’ yourself, and this can be fine for a quick straw … Continue reading →

Qualitative vs quantitative research? Ensuring the right approach

When discussing a market research solution with a potential new client, especially one who doesn’t often buy research, their starting point is often: ‘We need a questionnaire’.  Unaware of the different tools and techniques available, and the difference between qualitative … Continue reading →