I was delighted with this testimonial after working with the Head of Insight at Initiative marketing agency on a couple of recent fashion related market research studies:
‘Nanda took time to understand the challenges we faced in a customer research project. She was full of ideas and enthusiasm. Because of this, and her skill and professionalism, the project was a resounding success, meeting all its objectives.’
Both projects involved working with the target audience – women interested in fashion and jewellery – to understand more about their purchasing habits and what they’re really looking for when it comes to aspirational brands and styles. Using focus groups and assisted shopping trips to bring them in contact with new products and designs to touch and try for themselves provided both clients with some really powerful feedback on what the UK market is looking for.
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