These days more people are taking a DIY approach to market research. With many online and mobile survey tools to hand, it can be tempting to ‘have a bash’ yourself, and this can be fine for a quick straw … Continue reading
Posted in Qualitative Research Tips, Recent News Tagged market research, qualitative, quantitativeadded insight recently undertook qualitative market research, providing us with valuable insight into customer needs and how a new offering might best be positioned. We were very happy with the work – right from the beginning Nanda’s experience helped guide … Continue reading
Posted in Client Testimonials, Recent NewsI’m surprised more market research isn’t done among the over 50s. Having now crossed that threshold myself I have an increasingly vested interest. Maybe it happens, but judging by the lack of understanding of our needs by some brands, I … Continue reading
Posted in Qualitative Research Tips, Recent NewsWhen discussing a market research solution with a potential new client, especially one who doesn’t often buy research, their starting point is often: ‘We need a questionnaire’. Unaware of the different tools and techniques available, and the difference between qualitative … Continue reading
Posted in Qualitative Research Tips, Recent News Tagged market research, qualitative, quantitativeConfidentiality in market research: To be or not to be … anonymous. When interviewing, maintaining anonymity of participants can be a contentious issue. Here we outline when and why confidentiality in market research is important. For a lot of consumer … Continue reading
Posted in Market Research News, Qualitative Research Tips, Recent NewsI was delighted with this recent feedback on a business-to-business qualitative market research project we undertook for this national IT company: “Nanda has recently undertaken qualitative research for us to gain insight into our client’s needs. Despite being tasked … Continue reading
Posted in Client Testimonials, Recent NewsIn-store market research can yield fascinating insights into shoppers’ behaviour and how they view your brand. Yet to gain the most from it, there are some vital considerations, which we touch on in this article. People find it fascinating … Continue reading
Posted in Market Research News, Qualitative Research Tips, Recent News