added insight recently undertook qualitative market research, providing us with valuable insight into customer needs and how a new offering might best be positioned. We were very happy with the work – right from the beginning Nanda’s experience helped guide … Continue reading
Posted in Client Testimonials, Recent NewsI’m surprised more market research isn’t done among the over 50s. Having now crossed that threshold myself I have an increasingly vested interest. Maybe it happens, but judging by the lack of understanding of our needs by some brands, I … Continue reading
Posted in Qualitative Research Tips, Recent NewsWhen discussing a market research solution with a potential new client, especially one who doesn’t often buy research, their starting point is often: ‘We need a questionnaire’. Unaware of the different tools and techniques available, and the difference between qualitative … Continue reading
Posted in Qualitative Research Tips, Recent News Tagged market research, qualitative, quantitative