The proliferation of online survey tools and people having a stab at their own questionnaires might lead one to think that market research is easy. After all, how hard can it be to ask a few questions? And it’s true … Continue reading
Posted in Qualitative Research TipsI’m delighted to have received this client recommendation for undertaking this fascinating project in conjunction with Consensus. The aim was to understand how customers wish to interact with National Savings & Investments, given the choice of new channels available: “Nanda … Continue reading
Posted in Client TestimonialsHave just done really interesting project for a major telecoms provider interviewing technology lovers re their thoughts and feelings about the internet. It seems that if I don’t have at least three working phones and two tablets, plus a smart … Continue reading
Posted in Recent NewsPricing Solutions is a client we’ve worked with for several years, supporting their pricing expertise with insightful customer research. They have this to say about our latest project together: “Nanda recently completed in-depth qualitative interviews for a project I’m working … Continue reading
Posted in Client Testimonials“We worked with added insight recently on a project covering Birmingham, Manchester and London. Nanda is a hard working and insightful qualitative researcher. We found her easy to work with, she delivered on time and provided excellent insight into the … Continue reading
Posted in Client Testimonials“added insight has just completed a difficult job for us involving organisation and analysis of business to business quali-qant interviews. I relied on Nanda to manage the programme from start to finish and she did this throughout with calm professionalism. … Continue reading
Posted in Client Testimonials“I commissioned added insight to undertake some research with GPs, which is a very hard group to start with, with a very emotive subject matter. They demonstrated an excellent understanding of the goals and positioning of the piece of research … Continue reading
Posted in Client Testimonials“I worked with Nanda for the first time recently when she offered to help me organise some challenging focus groups. She also offered to host the groups in her home. I cannot recommend Nanda highly enough. She completed the task … Continue reading
Posted in Client Testimonials“I’ve worked with Nanda for over four years and she is a pleasure to work with. She always delivers excellent work, on time and on brief. She is also flexible, personable and totally professional. Long may our working relationship continue.”
Posted in Client Testimonials“Nanda offers a thorough approach with great attention to detail coupled with deep insight. The fact that she was flexible enough to work around our changeable requirements was an added bonus!”
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